Xiaomi, technology manufacturer based in China targeting that they hope to distribute smartphones garapannya as many as 90 million units in 2017’s. It is spoken directly by co-founder and CEO of Xiaomi, Lei Jun’s.
Noted, in 2016 and successfully shipped Xiaomi smartphone product development results as much as 58 million units. Even in 2015, Xiaomi managed to distribute as many as 70 million units of smartphones.
In an effort to achieve the goal, before the close of 2017 Xiaomi has also been launched redmi 5A in the Chinese market. Interestingly, the smartphone is listed as the entry-level sells for 599 yuan, or about US $ 91.
As we all know, Xiaomi is aggressive to spawn a smartphone with an attractive hardware specifications, but sold at affordable prices. Naturally, if finally they were able to reach the market to kick competitors.
Even predicted, Xiaomi will encourage more sales of entry-level smartphone has, including the newly introduced redmi 5A. Of course, the strategies employed by Xiaomi lot of attention, not only competitors but also the Mi Fans.
Using a marketing strategy that is unique, Xiaomi was the second quarter of 2017 managed to shift two major smartphone manufacturer in China, the OPPO and Vivo. Earlier, Xiaomi also successful to step Huaiwei in the Chinese market.
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Lei Jun’s own also boasted that in 2020, Xiaomi should be able to reclaim the throne of the Chinese market. In addition to innovation, of course, marketing strategy already implemented will continue to be done by Xiaomi. Why not?