Good news for Apple coming from Flurry Analytics . Yes! The latest report coming from the analysis company said that sales of iPhone Xs and Xs Max introduced this year were more impressive than the iPhone X and iPhone 8 which were launched last year.
Data from Flurry Analytics shows that the two latest iPhone models that emerged this year have proven to provide significant initial success for Apple. Even reports made by Flurry do not contain sales of the iPhone Xr, which will only be sold by the end of October 2018.
Mentioned, in the first week of sales, the iPhone Xs gained an overall iPhone market share of 0.42 percent. The interesting thing is actually shown by the iPhone Xs Max. This smartphone that has a jumbo body is able to gain market share of 0.68 percent.
In total, the two latest iPhone models were able to capture a market share of 1.1 percent of all iPhone models marketed in the United States. Flurry also mentioned that sales of iPhone Xs and Xs Max in the first week were able to beat the sales of iPhone 8 and iPhone 8 Plus.
Seeing this trend, Flurry Analitics also dared to assert that Apple had succeeded in driving a more solid market share for the new device. Although Apple itself is actively raising prices to maintain revenue growth.
Apple seems capable of carrying out a planned strategy. It is estimated, the Cupertino-based company will have a good position for the year-end holiday season. Moreover, Apple will market the latest iPhone model, the iPhone Xr at the end of October 2018.
In terms of market penetration, the iPhone 7 still holds the top position with a market share of around 15.40 percent. Meanwhile the iPhone 7 Plus is in second place with a market share of 12.73 percent. While the iPhone 6S in third place has a market penetration of 12.40 percent.