Slowly but surely Samsung’s dominance in the global smartphone industry is increasingly eroded. No longer just dealing with Apple, Samsung’s more severe threat now comes from the stronghold of Xiaomi and Huawei, which are smartphone manufacturers from China.
Two IDC research institutes and Strategy Analytics reported that Samsung experienced a decline in sales of up to 13 percent during the third quarter of 2018. This decline is in line with the results that Samsung got in the previous quarter.
Called Samsung also experienced a decrease in sales by 10 percent in the second quarter of 2018, 2 percent in the first quarter of 2018, and 4 percent in the fourth quarter of 2017. These results clearly illustrate that Samsung’s flagship flagship, the Galaxy S9 and Note 9 is less successful.
On the other hand, Huawei continues to threaten Samsung by gaining a sales increase of up to 32 percent in the third quarter of 2018. These results at the same time confirmed Huawei to be the second largest smartphone manufacturer beyond Apple.
While Xiaomi, which is madly kicking through many of its smartphone series, has increased sales by 20 percent in the third quarter of 2018. Xiaomi successfully devoured Samsung’s market share in India which in fact has a very large population.
With this result, Samsung certainly has a very heavy homework if it doesn’t want to be completely ejected. Yes, they must be able to innovate more through their smartphones, both in flagship and mid-range classes.