Two years after launch Advertise easily, Netflix Revealed surprising results: Over 70 million monthly users They choose this option to reduce their payments.
Amy Reinhard, president of Netflix’s advertising division, said more than half of new subscribers choose to be advertised in countries where the program is launched.
In Italy, a basic plan with advertising costs money 6.99 euros per month It also allows you to watch Full HD (1080p) content on two devices at the same time and offers the possibility to download videos for offline viewing. This ad-supported plan seems to be an acceptable compromise for many users looking to save money, with subscriptions costing 13.99 euros for the standard version and 19.99 euros for the premium version.
Globally, Netflix has over 282 million subscribers25% of which use ad-supported programs.
Although the advertising program has not yet become a major source of revenue, chief financial officer Adam Neumann said It will contribute more significantly to revenue by 2025. Co-CEO Gregory K. Peters added that there were no significant differences in usage behavior between users who chose plans with ads and other subscribers, confirming that ads do not impact time spent on the platform or content selected.
Netflix expects ad revenue to double by 2025, marking significant growth for this monetization strategy.
