Apple ranked second among the world’s most successful smartphone vendors in the first quarter of 2022, according to new data. Cupertino lags behind Samsung, with the South Korean tech giant holding 23.4% of the global market.
As shown before BanklessTimesAnd Samsung and Apple are vying for the best manufactured slot in the smartphone segment. Samsung sold 73 million phones in the first quarter of 2022 while Apple was second with 56 million iPhones sold – 23.4% versus 18% of the market, respectively.
The report shows that Apple made a 2.2% year-over-year jump. In addition, the Cupertino giant was the only original equipment manufacturer in the smartphone segment that recorded positive growth as the global smartphone market fell by 8.9%.
Chineses Xiaomi, Oppo and Vivo complete the top five smartphone suppliers by volume.
Here, it’s interesting to see how Apple competes with brands that sell a wide range of smartphones – most of which are significantly cheaper than their iPhone counterpart. This is another reason for research from Counterpoint Research Later last month, it was revealed that Apple is the leader in the global premium market in the first quarter of 2022.
Volume growth in the premium segment has been driven by Apple and Samsung. Together, the iPhone 13 Pro Max and iPhone 13 Pro accounted for more than two-thirds of sales in the premium price segment. This was driven by strong volume growth in the US, China and Western Europe. In China, sales in the >$1,000 price segment grew 176% year-over-year in the first quarter of 2022. The segment alone accounted for more than one-fifth of the smartphone market value in China during the quarter. Apple has emerged as the biggest winner from Huawei’s decline in the premium market. The premium market in China still holds potential, and it will be driven by upgrades, especially by users from Huawei’s large installed base.
With the poor reception of the third generation iPhone SE, we will have to wait to see how Apple will work with the new colors of the current iPhone 13 generation and the four new models of the upcoming iPhone 14 series.
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