It’s almost August, so there’s no doubt that Apple has finished every new product it plans to announce between September and the end of the year. The most likely question remaining is when those important announcements will come out. Elsewhere, Apple TV+ continues to release important news. In addition to scoring more Emmy nominees than ever before, the streaming service continues to release amazing new and returning content. Oh, and iMore got a whole new look, plus more updates.
Apple’s fall collection takes shape
With the MacBook Air (2022) now in stores, Apple can focus on the most important part of its annual calendar. Starting shortly after Labor Day in the US (September 5), Apple is expected to reveal several new products ahead of the most important holiday buying season.
Starting in 2018, Apple held at least two events in the fall each year to announce new products. Two years ago, it took the company three events to unravel everything, even though many of them were largely related to the disruptions caused by COVID. This year, we can assume they’ll be back again for two events: one in mid-September and one about a month later.
In the September event, we can see:
In October, attention should turn to the Mac with the following new product announcements:
If I were to guess, Apple will hold its first event in Tuesday 13th Septemberwhile the second event is likely to happen sometime during the week October 16 or 23.
+ Apple TV (+++)
It’s hard to believe, but Apple TV+ won’t turn three until November. Since then, the service has been adding new content almost weekly. Hollywood recognizes him, too. In 2021, the already famous Ted Lasso received the Emmy Award for Best Comedy Series. This year, the service received 52 nominations across 13 titles, including the most big films, including Outstanding Drama Series, Outstanding Comedy Series, Outstanding Actress in a Drama Series, Leading Actress in a Drama Series, and Major. Actor in a comedy series.
While many of us are patiently waiting for seasons of new series like Severance and Ted Lasso, there are upcoming titles that caught my eye, including:
- Five days into the anniversary: Another limited series based on a true story, starring Vera Farmiga, Cornelius Smith Jr., Sherry Jones and dealing with the fallout from Hurricane Katrina in 2005. It launched August 12 with the first three episodes, and Five Days at Memorial picks up a new episode every Friday until September 16. As you can see from the trailer, this should be a solid series.
- Surf girls: Based on the IDW graphic novel by Kim Doinell, this live-action series is about best friends who solve supernatural puzzles in a California beach town. Unlike most other Apple TV+ titles I’ve come to expect, Surfside Girls is family-friendly.
- Surface: Arriving next Friday, July 29, Surface is an eight-part psychological thriller from the executive producers of Big Little Lies and Little Fires Everywhere. It stars Gugu Mbatha-Raw from The Morning Show as a San Franciscan who suffers from severe amnesia due to a head injury. Looks interesting, doesn’t it?
Possibilities and endings
As you can probably imagine, it’s been a mostly quiet week at iMore news, although there are a few other things worth noting.
First, have you noticed that iMore looks a lot different? We hope you like the new look which is easier to read than the previous one. However, like most technologies, the new site has some minor bugs that we are working on correcting. So if you see a strange table, picture, or text placement, know that we are on it.
When we weren’t working on the new site, we covered the upcoming removal of some titles from Apple Arcade – a first for the service. In the coming days, up to 15 games will be removed from the premium service. Those who have downloaded these games can play them for another two weeks after removal until they stop working.
Finally, we’re pleased with the news that former Editor-in-Chief, Rene Ricci, is heading to YouTube as a Creator Liaison. The famous tech vlogger will now spend his days helping others become successful YouTubers. Great job, Renee.
until next time,