The second barcode revolution (born in 1973) has begun, and with “Sunrise 2027” the roadmap towards 2027 has begun, when traditional barcodes will give way QR code standard GS1which can contain a wealth of product information and can be easily accessed via a smartphone.
To help production and distribution companies cope with this shift, GS1 has released a free guide, “GS1 Digital Link.” Best Practices for Creating GS1 Standard QR Codes”.
The document, which can be downloaded here (PDF), provides companies with the information needed to update a product’s traditional QR code by incorporating a GS1 digital link URI (a special type of URL that, in addition to providing an access point). A digital message whose structure allows the product identification number to be read directly by a barcode scanner.
The transition from traditional QR codes to standard GS1 QR codes enriches their functionality, paves the way for multiple uses, and unlocks huge potential to revolutionize the consumer experience.
The advantage of the GS1 Digital Link standard is its broad flexibility, which allows companies to choose the best solution for creating their own GS1 Digital Link URI. In a guide that lays out five best practices for creating GS1 digital link URIs for your company, it is recommended: use a branded internet domain, use subdomains, utilize redirects, keep it short and include information that supports business processes.
In the guide, each best practice is illustrated by pointing out the technical aspects and the benefits gained by companies that have adopted these practices. In addition to the guidelines, GS1 Italy has added three checklists – one for manufacturers, one for retailers and one for solution providers – for the planning and development of 2D pilot projects, retrospectively to be reviewed Technical elements and stakeholders provided specific instructions and recommendations.
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