The relationship between Google and Samsung has improved significantly in recent years with the latter often appearing in the first keywords, while there have been joint ad campaigns. The latter highlights a large number of Google services that run on Samsung devices.
Update 7/14: Google and Samsung’s #MakeItEpic campaign continues with a new announcement today highlighting the same things: Samsung phones, Hum to Search in the Google app, YouTube, Casting to TV, Assistant on the Galaxy Watch 4. They’re clearly trying to capitalize on the nostalgia element to the past.
Update 7/7Today, Google posted a 30-second ad on Instagram (via an Android account). The song “Everybody (Backstreets Back)” is the song “Everyone (Backstreets Back)”.
Original 7/3It starts with someone at a dinner party using Google’s Hum to Search feature to find a song stuck in their head. Once identified by a Google search, it is sent to a nearby Samsung TV. After more examples and the “Make it epic” tagline, the video ends by selecting the Galaxy S22 Ultra and Galaxy Watch 4 with Google Assistant.
Besides the internet, we saw this Google-Samsung ad show in a theater before the movie. Many of the integrations are fairly straightforward, but the promotion for Hum to Search and the fairly new Google Assistant on the Galaxy Watch 4 helps raise awareness.
Meanwhile, there is a website accompanying this campaign: samsung.withgoogle.com.
Focus and fun. Get it all with Google.
Share moments together, seamlessly connect your devices, and discover more of what you love with the Samsung Galaxy S22 Ultra and Galaxy Z Fold3 5G.
Along with the S22 Ultra, the Galaxy Z Fold 3 receives major billing. Three supporting pillars are highlighted:
- Share fun moments together – YouTube preview in Google Messages and live sharing on Duo
- Immerse yourself in the most important thing – Google Portrait Blur
- amazing alone. Better together. – “Get a text on your phone. Reply to your Galaxy Watch4.” & “Switch seamlessly from phone to tablet.”
Google is also promoting Google Lens on the S22 Ultra and a business profile with the Fold 3.
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