iPhone demand surges in China after lockdown restrictions eased


Bloomberg It is the latest publication to report on the growth of iPhone shipments in China after the COVID-19 lockdown was lifted. Apple was responsible for spearheading a rebound in the smartphone market in June as Chinese users buy more iPhone 13 than ever before.

according to BloombergMobile phone shipments in China jumped 9.2% in June, led by Apple and Samsung. The Cupertino company has become the fourth largest player in the country, indicating that the bulk of the recovery in demand has been on iPhones.

Last June saw 24.5 million mobile phones shipped by domestic companies, down from 24.6 million a year earlier. On the other hand, international companies rose from 1.1 million units to 3.5 million, figures from the Chinese Academy of Information and Communications Technology showed. The data includes feature phones.

As I mentioned before 9to5MaciPhone 13 prevails while the smartphone market is declining. The company ranked first in the premium market during the first quarter of 2022 and second in general sales globally.

a Counterpoint Research Last month’s report also shows the impact of the iPhone 13 on the Chinese market:

Volume growth in the premium segment has been driven by Apple and Samsung. Together, the iPhone 13 Pro Max and iPhone 13 Pro accounted for more than two-thirds of sales in the premium price segment. This was driven by strong volume growth in the US, China and Western Europe. In China, sales in the >$1,000 price segment grew 176% year-over-year in the first quarter of 2022. The segment alone accounted for more than one-fifth of the smartphone market value in China during the quarter. Apple has emerged as the biggest winner from Huawei’s decline in the premium market. The premium market in China still holds potential, and it will be driven by upgrades, especially by users from Huawei’s large installed base.

Supply chain insiders have noticed the same trend as they expect the iPhone 14 to represent even greater sales.

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