Samsung yesterday officially confirmed an event on August 10 to launch the next batch of foldable smartphones. Now, as has become a tradition, Samsung’s TM Roh is teasing what’s to come from the event while also touting the millions of foldable devices Samsung sold last year.
In a blog post on Tonight’s blog, TM Roh, president of Samsung’s MX Business, takes a look back at the Fold 3 and Flip 3. He says about 70% of foldable customers bought the Flip 3 via the Galaxy Z Fold 3. The two combined devices sold what Nearly 10 million units last year.
Ten million foldables are shipped in one year which is over 300% more than in 2020, and definitely a huge deal for the future of foldable devices from Samsung and the rest of the industry.
In fact, this growth is coming for a good reason. Where the original Galaxy Fold launched with a history of major problems, the Galaxy Z Fold 3 and Galaxy Z Flip 3 were Samsung’s first foldables to have mass appeal. Both feature water resistance, improved durability, and improved price points. The Galaxy Z Flip 3’s $999 price tag alone was a huge deal for the category and definitely helped greatly in making the device attractive to more users.
In the post, Roh continues his brief presentation of the Galaxy Z Fold 4 and Z Flip 4, which will be released at the August 10 event.
At the upcoming Unpacked exhibition on August 10th, you will notice that the effect of our innovations is not so
Just about what technology can do. It comes down to what you can do. We took it again
Inspiration from the most important resource – Galaxy users – to push the boundaries of what is
I can’t wait to show you the capabilities of the new Samsung Galaxy foldable as an ideal tool for both productivity and self-expression. Now, you can do more than you thought
Possible, once, on one device.
Samsung is expected to make meaningful, but generally minor upgrades with these upcoming devices. The Galaxy Z Flip 4 looks identical to its predecessor from a design perspective, but it was proven to include a much larger battery, which solves our biggest complaint from last year’s model.
Meanwhile, the Galaxy Z Fold 4 is expected to smooth out the screen wrinkle that many have complained about over the years, along with some other design improvements.
With these new devices, Samsung has lofty sales targets, hoping to sell around 15 million units. You can reserve your Galaxy Z Fold 4 or Flip 4 on Samsung’s website now and earn up to $200 in pre-order credit.
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