The smartphone industry has certainly reached a stabilization stage, and in the first quarter of 2022, the numbers are actively declining. However, despite the overall market failures, Samsung and Apple continue to devour the majority of the market.
Canalys Reports indicate that the global smartphone market overall fell in units shipped by 11% in the first quarter of 2022 versus the first quarter of 2021. Part of the decline is attributed to the “unstable business environment” as COVID cases surged again, and markets affected China’s lockdowns, inflation hit new heights, and the ongoing uncertainty caused by the war in Ukraine.
Despite the failures in the first quarter of 2022 for the smartphone market, Samsung and Apple were able to continue to grow in market share. Samsung jumped from 22% to 24% of the market over the course of a year, while Apple’s iPhone 13 raised the brand from 15% to 18%.
… Samsung has ramped up production of its popular A series of phones to compete strongly in the mid- to low-end product category with its 2022 portfolio update, including the flagship Galaxy S22 series. While Chinese sellers are still suffering from supply constraints at a minimum, their global expansion is hampered by a slowdown in their home market.
The rest of the market lost share, with Xiaomi dropping from 14% to 13%, while Vivo fell from 10% to 8%. Oppo has also moved from 11% of the market to 10%, although OnePlus’ share has been consolidated into Oppo’s numbers.
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