Apple unveils ‘The Weeknd: Open Hearts,’ an ‘immersive and evocative’ music experience starring Apple Vision Pro weekenda Canadian singer-songwriter, record producer and actor.
The scene where I open my heart is Apple Immersive Video Let you immerse your audience in 180° high-resolution scenes, complete with spatial audio, putting them at the center of the action.
Audiences can embark on a sonic journey with the artist in a “surreal and poignant urban panorama.” Even those without headphones can test out the Vision Pro by trying the experience at an Apple Store starting November 15th.
Tor Myhren, Apple’s vice president of marketing communications, highlighted the possibilities of new creative visions, “delivering narrative experiences in ways never possible before, with engaging vision and spatial audio that make you feel completely at the center of the action.” “How music and technology can come together to provide fans with unforgettable experiences is an exciting leap forward, and we’re proud to partner with The Weeknd to make it all possible.”
“Open Heart” is directed by Anton Tammi, who is said to be “heavily inspired by the iconic skyline of downtown Los Angeles.” Tammi also directed the music video “Dancing In the Flames” for the movie “Hurry Up Tomorrow,” which was entirely shot by Erik Henriksson using an iPhone 16 Pro Max and edited on a Mac.
“The Weeknd: Open Hearts” is just the latest in a series of experiences available for free in the Vision Pro catalogue, with the next experience launching on November 22nd featuring a British protagonist. Raye. In addition to the Vision Pro-specific experience, Apple Music will also launch a new EP in the Spatial Audio format.
In Italy, Apple doesn’t offer Vision Pro yet. Starting November 15, the viewer will also be available in South Korea and the United Arab Emirates.
