Privacy-first analytics you can trust
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.
No credit card required.
Trusted by 1 million organisations worldwide
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Understand your audience. Stay in control. Protect your users' privacy.
Accurate data you can trust
Make decisions based on complete, reliable data. No sampling and fewer blind spots from consent banners or blockers.
Unsampled data
No data loss from consent
First-party tracking
JavaScript & log analytics
Raw data access
Privacy-first by design
Protect user privacy and stay compliant with GDPR and other regulations without sacrificing insight.
GDPR compliance
Cookieless tracking
Data anonymisation
Access controls
Audit logs
Take full control of your data
Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.
100% data ownership
Cloud or on-premise
Data residency
APIs & integrations
Raw data export
Understand what users do and why
Go beyond surface-level metrics. See how people navigate your site or app, where they drop off, and what drives action.
Pages & Traffic sources
Conversions & Events
Funnels & Flows
Segmentation
A/B testing & personalisation
Heatmaps & recordings
Understand and optimise AI traffic
See how AI tools discover, use, and send traffic to your site. Track visits from popular AI assistants, agents, and chatbots in one place.
AI traffic sources
AI channel growth
Engagement
Human vs AI behaviour
Pages used by AI
AI search visibility
Get started for free. See real data in minutes.
Start your free trial
Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required.
Add tracking code
Add one line of JavaScript or connect via WordPress, Google Tag Manager, and 100+ integrations. No developer needed.
See visitors in real time
See visitors activity instantly and explore across analytics, heatmaps, session recordings, and funnels.
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No other platform offers accurate data, privacy protection, and simplicity
Aligned with our privacy-centric mission
"Yorba needed a web analytics solution that aligned with our privacy-centric mission. Our customer's data is never sold."
Co-founder & CTO @ Yorba
A serious contender to Google Analytics
My primary reason to use Matomo is to get the unsampled data... it provides many other benefits over GA like full ownership of the analytics data.
Digital Marketing Consultant & Founder @ Optimize Smart
User-friendly and provides all the features
"Matomo is user-friendly and provides all the features we need to understand our visitors... ensuring compliance with EU privacy laws."
Founder and Trainer @ MDFT Academy
Trusted by 1M+ organisations worldwide, from enterprises to public sector leader.
Finally, data you can rely on
Make decisions with a more complete view of your data. No sampling and fewer blind spots from consent banners or blockers.
Privacy by design
Stay compliant with GDPR and other privacy laws to respect visitor privacy and reduce compliance risk without sacrificing insights.
Take full control of your data
Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.
All features included
Avoid unexpected costs as you grow. Get heatmaps, session recordings, A/B testing, and more without hidden limits.
See how AI impacts performance
Understand which AI tools drive trafic and how chatbots and agents use your content, so you don’t misinterpret your data.
Transparent pricing
Know exactly what you’ll pay as you grow, with clear tiers, generous limits, and no hidden surprises.
Built for teams, not experts
Get clear reports and intuitive navigation without complexity or a steep learning curve.
Switch without losing your data
Import your Google Analytics history and continue where you left off, from day one.
Get support from real experts
Talk to Matomo Experts and get help with setup, training, and troubleshooting whenever you need it.
Schedule your free demo
A better way to do analytics
Get a free, no-obligation walkthrough of Matomo tailored to your setup and goals. Ask questions or see key features in action — no pressure, no time wasted.
- Live walkthrough of the Matomo dashboard
- Privacy-first tracking setup and configuration
- Q&A tailored to your specific questions
How Matomo helped Concrete CMS achieve 3x more leads
Concrete CMS needed a web analytics solution that was both compliant and secure, without sacrificing insight. They chose Matomo for its powerful feature set and intuitive design, leading to a 3x increase in leads.
Certified ISO 27001:2022
Your analytics data is protected by globally recognised security standards. ISO 27001 certification means we follow the highest international standards for information security management.
Featured blog posts
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Faster decisions from your data: Matomo MCP is now available.
From data silos to tool interoperability: where MCP fits in
Own your data. Protect your privacy. Unlock better analytics.
Organisations should be able to understand their digital performance while mainteaning full ownership and control of their data.
No credit card required.