CMO Network
Could The Musk V. Altman Trial Change The AI Race?
ByTim Keary,
Contributor
Musk v. Altman is shaping up to be one of the biggest tech trials of the decade, but it's eff on the future of the AI race is doubtful.
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Why Communicators Are Moonlighting As Creative Directors
Savvy communicators are leaning into creative direction and design to drive buzz, create cultural moments and tell stories with more dimension.
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Airbnb Wants To Turn Trust Into A Bigger Flywheel
AirBNB has aspirations to leverage their brand trust into a bigger travel ecosystem. If they can engage more consumers in the planning cycle they'll create more leverage.
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How Brands Can Partner With Sesame Workshop To Help Create A Better World
Behind Sesame Street's beloved characters lies a nonprofit doing some of the most urgent human development work in the world — and most people have no idea.
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Marketing ROI Is Declining—But Not For The Reasons You Think
Marketing ROI is slipping not because of ad fatigue, but because brands are still targeting a shrinking “general market” instead of the audiences actually driving growth
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Philipp Plein, Cannes Film Festival And The Luxury Of Being Seen
How Philipp Plein’s long-running Cannes partnership reveals why identity, emotional coherence and visibility are becoming the new luxury currency.
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A Vegas Sized Tailgate Attraction Flips The Traditional Betting Script
This new attraction combines traditional betting with a "live event" feel. It is classic Vegas-style innovation and the party never stops.
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What The ‘Why We Dream’ Documentary And World War II Veterans Can Teach Us About Humanity Today
There's no shortage of World War II documentaries. But every so often, a filmmaker finds a new doorway into a familiar chapter of history and suddenly it stops being "about then" and becomes uncomfortably, beautifully "about now." Why We Dream, directed by Meredith Danluck and produced by Delta's Window Seat Studios and Pulse Films, is one of those films.
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Wellness May Be Target’s Key To Restoring Its ‘Tar-zhay’ Magic
After a multi-year revenue slide and losing its unique 'Tar-zhay' appeal, Target is strategically pivoting to "wellness" to regain customer trust and corporate health.
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ChatGPT Now Knows Your Bank Balance. Should You Be Worried?
OpenAI’s bold move into personal finance is a privacy watershed — and a brilliant business play.
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Netflix Must Prove 250 Million Ad Viewers Justify Premium Prices
Netflix says its ad tier reaches 250 million monthly active viewers. Now, it must prove they can command premium ad prices, with live NFL games central to its pitch.
ByMaureen Kerr,
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